Our Story

"We are A Premium D2C Fresh Food Brand with a strong focus on purity, freshness & convenience."
Our Mission
A company obsessed with product quality and customer service which aims to delight consumers with the freshest & healthiest dairy, breakfast & other food products delivered to their homes in an efficient and hassle-free manner.
OUR VISION
To create a Pan-India premium dairy, breakfast & other food products brand with an unparalleled network of ethical farmers & manufacturers and delivering products in best in-class packaging to consumers while making the ordering process highly convenient using the latest technology and delivering at home using the most efficient delivery methods to make the product reach the customer in its most natural, purest and freshest form

Why Choose Us

STATE OF THE ART FARM

Touch-Free Process

No AntiBiotics

Safe packaging
Our Credentials




Enjoy Milk exactly how nature intended it to be - Available only at happy nature
Our Apporach

Purity Guaranteed
With a close network of own / partner farms & manufacturing units, we provide a gamut of food products with a guarantee of purity without any adulteration or harmful preservatives / chemicals.

Farm Fresh & Natural
Through our farmer partnership, efficient forecasting and in-house last-mile logistics team, we guarantee that consumers receive products in their most natural & freshest form

Technology all the Way
We leverage technology at all touch-points in the ordering / delivery journey through a customer friendly application, an efficient delivery application & a robust customer data management software


Farmers Grow along with us

Fair & Transparent Procurement Prices
We strongly believe, to be successfull we need to make our farmers successful too and that can only be done by giving them a fair price for their produce

Help Reduce Cost of Production
Other than giving a fair procurement prices to farmers,we also work closely with them to bring down their cost of production by using price hedging techniques for various raw materials and by sharing best practices for production

Help build right Infrastructure
To ensure our farmers continue to produce the best quality milk, we help them build the right infrastructure on their dairy farms through education / industry connects / Vendor identification

Growth Capital/ Lending / Financing
We want our farmers to grow alogn with us and mathc our milk sales speed with thier milk production speed and to ensurre this, we support farmers with loans/financing to buy the right equipment and milch animals to grow along with us