Our Story

We are a bunch of Engineers (from IIT / DCE) and MBAs (from XLRI / AIM) who are extremely passionate about serving the purest, freshest & healthiest food products to you and your families produced through ethical farming practices which empower farmers and lay a foundation for growth and prosperity for them. We promise to be a pillar of strength in your journey towards leading a healthier lifestyle.

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"We are A Premium D2C Fresh Food Brand with a strong focus on purity, freshness & convenience."

Our Mission

A company obsessed with product quality and customer service which aims to delight consumers with the freshest & healthiest dairy, breakfast & other food products delivered to their homes in an efficient and hassle-free manner.

OUR VISION

To create a Pan-India premium dairy, breakfast & other food products brand with an unparalleled network of ethical farmers & manufacturers and delivering products in best in-class packaging to consumers while making the ordering process highly convenient using the latest technology and delivering at home using the most efficient delivery methods to make the product reach the customer in its most natural, purest and freshest form

Why Choose Us

STATE OF THE ART FARM

Touch-Free Process

No Anti Biotics

No AntiBiotics

Safe & hygienic packaging

Safe packaging

Our Credentials

Lakh+
Litres Delivered
+
Customers served
+
Delivery executives
+
Kms covered daily

Enjoy Milk exactly how nature intended it to be - Available only at happy nature

Our Apporach

Discerning consumers must be provided with a platform which fulfils all their daily farm-fresh food/grocery requirements with a guarantee of purity & freshness in a convenient & safe manner.
Guarantee

Purity Guaranteed

With a close network of own / partner farms & manufacturing units, we provide a gamut of food products with a guarantee of purity without any adulteration or harmful preservatives / chemicals.

100% Natural

Farm Fresh & Natural

Through our farmer partnership, efficient forecasting and in-house last-mile logistics team, we guarantee that consumers receive products in their most natural & freshest form

Technology

Technology all the Way

We leverage technology at all touch-points in the ordering / delivery journey through a customer friendly application, an efficient delivery application & a robust customer data management software

Farmers Grow along with us

Discerning consumers must be provided with a platform which fulfils all their daily farm-fresh food/grocery requirements with a guarantee of purity & freshness in a convenient & safe manner.
Fair Price

Fair & Transparent Procurement Prices

We strongly believe, to be successfull we need to make our farmers successful too and that can only be done by giving them a fair price for their produce

Cost Production

Help Reduce Cost of Production

Other than giving a fair procurement prices to farmers,we also work closely with them to bring down their cost of production by using price hedging techniques for various raw materials and by sharing best practices for production

Infrastructure

Help build right Infrastructure

To ensure our farmers continue to produce the best quality milk, we help them build the right infrastructure on their dairy farms through education / industry connects / Vendor identification

Growth Capital

Growth Capital/ Lending / Financing

We want our farmers to grow alogn with us and mathc our milk sales speed with thier milk production speed and to ensurre this, we support farmers with loans/financing to buy the right equipment and milch animals to grow along with us